A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few answer why you need to protect your brand:

Notice

Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a browse an identical or similar mark as yours will realize that you already own the mark, it is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. The third party is put on notice to look for a new and different mark. With such notice, registering your mark prevents any conflict in the.

Social Media

Social media is a fundamental resource for most businesses. Customers search for brand names on kinds social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies into position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social sites account. Have a look at venue’s policies for more. However, I identified that when you complain to a social media site of such wrongdoing and claim that another is certainly your brand without permission, the social sites administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling evidence of brand usage.

Brand Loyalty

Registering your mark shows a persistence to your brand and shows your customers that commitment. The goodwill that could be developed through such commitment is invaluable to a business.

Cybersquatting

Cybersquatters register domain names that are the same or much other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit and collect damages from individuals who register a domain name that is identical or similar to your trademark.

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Trademark registration can last as long as you continue utilizing the mark in commerce. Usually are some companies that have registered trademarks possess over 100 years old.

Trademark registration may quit for all businesses. However, there are many compelling reasons for protecting your brand as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.

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